
The Human Resource Expo (HREX) in Austria is a premier event for HR professionals, businesses, and industry leaders across the DACH region. In 2024, B2B Insider GmbH, the event’s owner, brought me, Jan Fridrich, on board as an independent contractor to enhance the event’s impact and overall experience. Working closely with their team, I contributed innovative strategies, visitor-focused features, and seamless execution to bring their vision to life.
Here’s how my efforts transformed HREX into a truly visitor-centric event.
Collaborating for Success: My Role at HREX 2024
As the owner of HREX, B2B Insider GmbH had a clear vision for the event, and my role was to bring my expertise to the table to execute and elevate that vision. Acting as an independent contractor, I managed critical aspects of the event, from strategic planning to on-the-ground implementation.
This close collaboration ensured that every decision aligned with their goals and that improvements reflected the needs of both attendees and exhibitors.
Key Innovations: Listening to Visitors
I believe the best events evolve by listening to their audiences. Visitor feedback played a pivotal role in shaping HREX 2024. Based on this input, I implemented the following changes:
- More Masterclasses and Workshops: Attendees wanted more interactive and practical sessions, so I expanded the lineup of masterclasses and workshops, offering actionable insights and hands-on learning opportunities.
- Improved Logistics and Comfort: I enhanced the event experience by adding soundproofing for stages, carpeting to reduce noise, and upgraded catering services available throughout the day.
A Smarter Event: Launching the HREX App
One of the standout innovations this year was the introduction of the HREX app. Designed with visitor feedback in mind, the app provided:
- Digital Keynotes and Handouts: Attendees could easily access speaker materials, reducing the need for environmentally unfriendly printing.
- Seamless Speaker Engagement: The app allowed visitors to connect directly with keynote speakers, fostering meaningful interactions.
- Meeting Scheduling: Attendees could book meetings with their preferred exhibitors, making networking more efficient.
This app wasn’t just about convenience—it was a sustainable solution that enhanced communication and engagement.
Upgraded Event Design and Logistics
I worked closely with B2B Insider GmbH to refine the event’s infrastructure:
- Enhanced Stages: Improved soundproofing ensured clear, uninterrupted sessions.
- Noise Reduction: Carpeting in high-traffic areas created a quieter, more professional atmosphere.
- Expanded Catering: Better food and beverage options kept attendees energized throughout the day.
Marketing That Amplified Reach and Engagement
To increase visibility and attendance, I developed and executed a strategic marketing plan:
- Collaboration with TREND.at: Partnering with Austria’s leading business platform expanded the event’s reach and established HREX as a must-attend gathering.
- HR Influencer Onboarding: Influencers promoted the event and contributed as keynote speakers, driving both engagement and credibility.
- Social Media Growth: Targeted campaigns on LinkedIn and Instagram generated excitement within the HR community.
- Impactful Newsletters: With 65% open rates and 35% click-through rates, newsletters kept attendees informed and involved.
Delivering Value for Attendees and Exhibitors
A successful event caters to both its attendees and exhibitors. I ensured that HREX delivered value across the board:
- Curated Trade-Only Audience: By carefully vetting ticket sales, I helped create a focused, high-quality audience, maximizing networking opportunities.
- Exhibitor Retention: A 65% rebooking rate reflected the tangible ROI exhibitors experienced, setting the stage for sustained partnerships.
A Commitment to Innovation and Sustainability
As the manager of the domains hrex.at and hrexpo.at, I ensured a cohesive digital presence that aligned with the event’s goals. Together with B2B Insider GmbH, I introduced eco-friendly innovations like the HREX app and continuously enhanced the visitor experience.
What’s Next?
I’m already looking ahead to the next HREX, working with B2B Insider GmbH to build on this year’s success. With feedback-driven improvements, innovative features, and a focus on sustainability, I’m committed to making every year better than the last.
If you’re planning an event and need a partner to help make it extraordinary, I’d love to work with you.
Final Takeaways from Jan Fridrich
- Collaborative Success: My partnership with B2B Insider GmbH ensured alignment and efficiency.
- Visitor-Driven Features: Innovations like the HREX app and expanded workshops were inspired by attendee feedback.
- Strategic Marketing: Collaborations with TREND.at and HR influencers amplified reach and engagement.
- Sustainable Solutions: Eco-friendly initiatives like digital keynotes reduced the event’s environmental impact.
HREX 2024 set a new standard for HR events, and I’m proud to have been part of its success. Ready to transform your next event? Let’s talk.